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Ima
Ima is a Japanese brand of lures born from the encounter of passion, creativity and responsibility.
The spirit that defines Ima is based on four core values:
PLAY, because we believe play is energy and the driving force behind every creation;
LIBERTY, the freedom to think outside the box and bring new ideas to life;
COMMIT, care and dedication without compromise in the quality of our products;
NATURE, respect for and protection of the environment that allows us to live and play.
Every Ima product embodies this philosophy: designed for those who want to live authentic experiences, with seriousness but also with the joy of play!
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