Whiplash Factory

Whiplash Factory is a Japanese fishing tackle brand produced by Valleyhill Co., Ltd., a company founded in 2003 in Hyōgo Prefecture, specializing in technical tackle for spinning and baitcasting for predatory fish.
The brand offers lures such as hard baits, spinnerbaits and buzzbaits, as well as rods and accessories designed for bass fishing, snakehead fishing and targeting big freshwater predators.
Whiplash Factory's philosophy combines power, versatility and functionality, drawing on designer Kunitsugu Niinomi's experience and his numerous international fishing expeditions.
Particular attention is devoted to targeting big freshwater and brackish-water predators, with tackle designed to combine casting accuracy, lure control and fish-fighting power, even in the most demanding conditions.