SOHO

SOHO Lures represents an excellence of Japanese craftsmanship applied to the design of wooden artificial lures for saltwater big game fishing.
Founded as an independent project and developed outside industrial production circuits, the brand stands out for its fully handmade approach, where each lure is the result of meticulous manual workmanship, careful material selection, and precisely calibrated balancing.
Specializing in big-sized stickbaits, SOHO integrates advanced hydrodynamic geometries and finely tuned weight distribution to generate wide, natural, and highly responsive actions, even under demanding fishing conditions.
Limited production and an uncompromising attention to construction details have progressively established the brand's reputation among popping and offshore spinning specialists, positioning SOHO as a premium reference for targeting big pelagic predators.