Flowful Works's NOYD 30g & 40g is the "Heavy" version of this innovative lure that introduces a brand-new system developed by this young Japanese brand! Flowful Works was founded by Soichiro Hoshino and Ryunosuke Kimizuka, with the goal of combining design, functionality and environmental consciousness. The NOYD is designed to deliver outstanding fishing performance and an intuitive and customizable user experience, the result of years of research and experimentation in lure design.
LURE STRUCTURE
The NOYD is composed of meticulously engineered components that ensure a natural swimming motion and stable attachment in all fishing conditions.
At the top is the Eye, the connection point between the fishing line and the hook. It features a bent stainless-steel pin, insert-molded directly into the jig head, providing maximum strength and durability. The Jig Head is the main body of the lure, made from high-density materials, ensuring perfect weight balance and long-distance casting performance, while maintaining swimming stability even in strong currents. Inside the lure is the Backbone, an insert-molded internal structure that allows for quick and secure attachment or removal, preventing unwanted movement and keeping the lure perfectly aligned at all times. Finally, the Worm is made from durable, flexible silicone, producing a lifelike, realistic swimming action that effectively attracts predatory fish.
QUICK BODY REPLACEMENT
Thanks to its innovative patented attachment system, the NOYD's body can be replaced in just a few seconds (approximately 8 seconds) without compromising swimming stability. The spring-pressure mechanism and internal backbone structure ensure a perfect setup for anyone, even those with little to no experience.
NATURAL AND HORIZONTAL SWIMMING
The shape of the soft body and the balance of the jig head have been precisely calibrated to maintain a perfectly horizontal posture, regardless of current strength or retrieval speed. This stability increases the hook-up rate, reduces missed strikes and enhances the natural movement of the lure in the water.
IRREGULAR AND UNPREDICTABLE ACTION
The NOYD's unique cross-sectional design generates irregular vibrations and semi-automatic movements, triggering the predatory instincts of even the most inactive fish. This "irregular action" can be easily controlled even during steady retrieves, making the NOYD one of the most versatile and effective lures on the market.
TREBLE HOOKS
Comes equipped with durable BKK treble hooks: size #6.
"NOYD is designed for anglers who seek performance, practicality, and sustainability in a single lure. It represents the perfect harmony between Japanese design, functional engineering, and a deep love for fishing."
Spare Worm available